A small team of enthusiasts

Search Engine Marketing professional with experience in internet marketing, paid search strategies, keyword research, site auditing, and analytics.

As a Marketing Specialist: responsible for preparing and executing on a marketing plan to establish a SEM strategy in targeted regions/countries. Developing near and long-term paid search account strategies and executing day-to-day tactics that increase site traffic, conversions and revenue.

Integrating strategies and recommendations into other active marketing channels such as Email Marketing and Social Media. Site auditing for SEO best practice compliance, research and implementing search engine optimization recommendations. Recommending changes to website architecture, content, linking and other factors to increase search engine rankings for websites. Development and analyzing of link building strategy.

Working closely with editorial and copywriting teams to coordinate the implementation of SEO practices in content creation.

As a PPC Manager: responsible for managing the day-to-day search marketing activities across Google and Yahoo Bing search engines including the campaign planning, implementation, structuring and budget management.

Conducting keyword research using different techniques and sources to pick the most relevant keywords with high performance, negative keywording. Writing, reviewing and editing ad copies to achieve effective, relevant and high performing ads.

Deployment of different remarketing strategies:

• reach all your website visitors;
• showcase different product categories;
• appeal to visitors who didn't convert;
• re-engage visitors with abandoned shopping carts;
• up-sell or cross-sell to existing customers;
• reach customers within a certain time period after they completed a purchase.

Monitoring campaign results, analyzing key metrics, and optimizing campaigns for high quality score, click-through and conversion rates.

As a Copywriter: responsible for developing clear, persuasive, original web content using extensive SEO techniques to produce an optimized efficient content. Revising, editing, and proofreading content. Managing companies’ blogs, deployment of original, up to date blog entries.

As a Social Media Manager: responsible for establishing and managing companies’ social media presence, creating awareness about the companies’ brand. Managing the social media marketing strategy focusing on main social media networks. Execution of all social media activities, creating and adapting content for the specific networks.